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The Integral Group

Atlanta GA
Lester & Associates began working for the Integral Group as a signage consultant for the Villages of Carver after a recommendation from a Trammell Crow Residential partner. The relationship grew from there and soon we were doing the marketing communications for all their new developments. Our experience doing corporate communications for other large real estate firms and REITs allowed our firm to undertake the same communication challenges for The Integral Group. Our first task was to develop a positioning statement, “Realizing the Full Potential of Urban Living”.We then developed a strategic marketing and communications plan for the firm and its sister companies.

Download PDF marketing plan.