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Michael King

Marketing Strategist

Michael King is a nationally recognized marketing expert, author and speaker and has been collaborating with Lester & Associates on a variety of projects for more than twenty years.

His thoughts on accountable marketing strategy, including direct marketing and customer profitability management (CPM) have been sought and published by general business and industry publications such as 1to1, DM News, DIRECT, Response, Target Marketing, Marketing News, CMO, CRM, Strategy, Adweek, Brandweek and The Wall Street Journal, among others.
Mr. King offers more than twenty years of client and agency strategic marketing experience, working with a variety of leading organizations, from start-ups to Fortune 50 global corporations.
Beginning his career with an Atlanta-based advertising firm while still in graduate school, Mr. King later became marketing director of one of the agency’s clients, a large business-to-business publisher.
In 1989, Mr. King founded King & More, Inc., a full-service direct marketing agency, based in Atlanta. Serving both consumer and business-to-business accounts
Over a ten-year period, King & More captured a number of industry awards, including 24 SouthStar Awards, and multiple ECHO, ADDY and AMY awards, among other recognition for the firm’s work and respective results.
In 2000, Mr. King was tapped by Grizzard Communications Group, then one of the Top 10 direct marketing agencies in the U.S., to guide strategy and creative development for all of the firm’s consumer and business-to-business accounts. When Grizzard was acquired by Omnicom Group in 2002, Mr. King was chosen to lead the commercial group, re-branded Grizzard Performance Group by Michael.
While building the Grizzard Performance Group, Mr. King concepted and created a service platform termed Customer Profitability Management, or CPM. CPM filled the strategic gap left by customer relationship management, which companies have been slow to admit is little more than sales force automation software.
As part of the CPM platform, Michael also created the Diminishing Point of Customer® concept, which has been recognized by several industry publications as the “new math of marketing.” Both CPM and Diminishing Point of Customer allow companies to pinpoint and rank customer segments by the value (return) they offer the company.

In 2007, Mr. King left the global holding company world and re-launched King & More as a consultative boutique, offering corporate and senior marketing management direct access to senior-level, strategic expertise in accountable marketing. Mr. King received his B.B.A. in marketing from Stetson University and M.B.A. in marketing from Georgia State University. Mr. King is frequently called on by some of the country’s leading business, marketing and management associations to speak at conferences, seminars and internal meetings. Past speaking engagements include the American Marketing Association, Business Marketing Association, Direct Marketing Association, International Association of Business Communicators, Public Relations Society of America, Interactive Marketing Association and American Management Association, among others. Michael resides in Sandy Springs, Georgia with his wife Anne, a talented painter and graphic designer, and son, Will. When he’s not helping corporate management increase marketing R.O.I.,you’ll usually find Michael with a fly rod in his hand.