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Georgia Advanced Surgery Center for Women

Cartersville GA

Our experience in successfully marketing and positioning facilities gave Lester & Associates its first opportunity to develop and implement a marketing plan for a new surgery center. Cartersville Ob/Gyn Associates was building a new out-patient surgery center to perform minimally invasive gynecological procedures. It needed to get the word out to existing as well potential patients. We not developed and implemented the marketing communications plan but did all the public relations and events as well designed the signage. A web site was not only created for the surgery but the practice as well. The practice also got a new logo to coordinate with that of the surgery center. In the first nine months of operation the center out performed projects of the business plan by 50%.

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